Program Overview
Step into the center of the global creative economy where the world's top brands define next year’s advertising and marketing strategies.
Attend the Cannes Lions Festival and experience expert-led talks, panels, workshops, networking events, beach brand activations, and award shows.
Next, discover how marketing and advertising shape Paris’s most iconic destinations. Gain insider perspectives on cultural landmarks when you evaluate the marketing efforts of the Louvre Museum, the Palace of Versailles, and Disneyland Paris. Plus a visit to a leading advertising agency.
Get immersed in the world of advertising and marketing in some of the most beautiful, cultural cities in Europe.
Start your adventure now
Faculty Hosts
Program Faculty
Dr. Mike Devlin
Professor and Regents’ Teacher of Advertising
Dr. Mike Devlin is a Professor and Regents’ Teacher of Advertising and has previously worked as a media designer and multimedia specialist. His teaching interests include creative advertising, ad campaigns, media design, sport management, and sport marketing.
Dr. Rick T. Wilson
Department of Marketing
Dr. Rick Wilson is a professor of marketing and previously worked in product marketing and international business. His teaching interests include marketing and advertising strategy.
For more details
Program Details
Courses Offered
Students can earn credit hours from the following courses:
- MC 4303 – International Advertising
- MC 4378 – International Strategic Communication
- MKT 4330 – Promotional Strategy
- MKT 4310 – International Marketing
- BA 4300 – Independent Study in Global Business (Cannes)
- BA 4300 – Independent Study in Global Business (Paris)
What to Expect
- Engage with top global leaders in creative advertising & marketing professionals.
- Shift passive observation of historical landmarks into an active interpretation of their cultural relevance using a marketing lens.
- Immersive communication experience with global professionals and Parisian locals alongside Texas State students from both McCoy College of Business and the School of Journalism and Mass Communications.
Dates
- Online assignments in US: June 6-13, 2027
- Pre-departure meeting: June 14, 2027 (via Zoom)
- Depart US: June 19, 2027 *
- First day abroad: June 20, 2027
- Return to US: July 1, 2027 *
- Online assignment: July 2, 2027
* Students may fly their choice of airline, although recommendations will be provided. Students must be in Cannes on June 20 and will leave Paris on July 1.
Expected Cost
$8,695 (includes six credit hours of undergraduate tuition)
Fee subject to change.
The program fee includes:
- Tuition and fees for 6 credit hours
- Study Abroad Application Fee ($200, non-refundable)
- Program deposit ($300, non-refundable)
- Lodging & local transportation
- Scheduled visits and excursions
- Entrance into Cannes Lions Festival of Creativity ($1,385.00)
- Select meals
- International health insurance and emergency assistance
Program fee does not include:
- International flights
- Optional excursions
- Airport transfers
- Passport application fees
- Textbooks
- Non-Group Meals
