Courses and Degree Outline

Required Core Courses (24 Hours)

FIN 5352 – Financial Management
MKT 5321 – Marketing Management
MKT 5322 – Marketing Research Methods
MKT 5323 – Qualitative Research in Marketing
MKT 5340 – Digital Marketing
MKT 5345 – Marketing Analytics
MKT 5350 – Strategic Marketing Analysis and Planning
QMST 5334 – Statistical Methods for Business

Electives (6 Hours)

Choose two of the following: 

ACC 5361 – Accounting Analysis for Managerial Decision Making    
CIS 5355 – Database Management Systems    
CIS 5358 – Agile Project Management For Business Professionals    
CIS 5360 – E-Commerce: Strategies, Technologies, and Applications    
CIS 5370 – Enterprise Resource Planning and Business Intelligence    
FIN 5387 – Managerial Finance    
MC 5308 – Seminar in Strategic Communication    
MGT 5310 – Organizational Change Management    
MGT 5311 – Process Improvement Management in Organizations    
MGT 5321 – Supply Chain Management    
MGT 5325 – Managing Business Creativity    
MKT 5330 – International Marketing    
MKT 5331 – Integrated Marketing Communications    
MKT 5335 – Services Marketing    
MKT 5395 – Independent Study in Marketing    
MKT 5397E – Social Media Marketing    
MKT 5397F – Contemporary Topics in Marketing Analysis: Market Analysis, Geospatial Analysis & Growth Hacking    
MKT 5397G – AI and Data Visualization for Marketing and Sales    
MKT 5398 – Internship in Marketing    
PSY 5321 – Multivariate Statistics    
QMST 5335 – Forecasting and Simulation    
QMST 5336 – Analytics    
QMST 5343 – Data Mining

Thesis Option

Take away the two electives from the list above for the thesis option:

MKT 5399A  – Thesis

Then, choose a minimum of 3 hours from the following:

MKT 5199B – Thesis    
MKT 5299B – Thesis    
MKT 5399B – Thesis    
MKT 5599B – Thesis    
MKT 5999B – Thesis

Visit the University Catalog to learn more.    

Total MSMRA Courses

30 hours