M.S. in Marketing Research and Analysis

at Texas State University

Graduate Program

Use analytical tools for data-driven decisions in marketing.

Marketing Degree

The Master of Science in Marketing Research and Analysis (MSMRA) program is a specialized program that teaches cutting-edge techniques to conduct quantitative and qualitative data analysis, and to interpret that data to make effective marketing decisions. Students learn skills to help take any organization to the next level. 

Key Benefits

  • Learn the skillset to conduct thorough market research, data analysis, and apply results to business decisions.
  • We prioritize helping you develop real-world knowledge including the technology-related skills used in digital marketing and marketing analytics that employers desire.


credit hours
to complete

Finish a career-building master's degree in as few as 12 months.


within 3 months
of graduation

During the last reporting year, ALL graduates of the MSMRA program were employed within 3 months of completing their degree.


average salary
within 3 months
of graduation

Our MSMRA graduates who accept offers before graduation report an average income of $67,000.

Program Details

Students listening in class
McCoy Hall first floor lobby view from second floor
McCoy Hall from the outside
Student studying at table in the library

Your Next Steps

The McCoy College of Business at Texas State University is accredited by the the Association to Advance Collegiate Schools of Business (AACSB). For more than a century, AACSB accreditation has been synonymous with the highest standards in business education. McCoy College's Department of Accounting holds an additional AACSB accreditation. Fewer than 200 universities worldwide earn accreditations in both business and accounting.

AACSB accreditation logos for business and accounting

M.S. in Marketing Research and Analysis

Dr. Gail Zank
Department of Marketing
McCoy Hall 412