M.S. in Marketing Research and Analysis

at Texas State University

Analytics-Focused
Graduate Program

Use analytical tools for data-driven decisions in marketing.


Specialized
Marketing Degree

The Master of Science in Marketing Research and Analysis (MSMRA) program is a flexible, part-time specialized program that will teach you cutting edge techniques to conduct quantitative and qualitative data analysis, and to interpret that data to make effective marketing decisions. Learn to work closely with creative, advertising, sales and executive leaders to help take any organization to the next level. 

Key Benefits

  • Learn the skillset to conduct thorough market research, data analysis, and apply results to business decisions.
  • We prioritize helping you develop real-world knowledge including the technology-related skills used in digital marketing and marketing analytics that employers desire.

Program Details


Students listening in class
McCoy Hall first floor lobby view from second floor
Student studying at table in the library
McCoy Hall from the outside

Your Next Steps

The McCoy College of Business at Texas State University is accredited by the the Association to Advance Collegiate Schools of Business (AACSB). For more than a century, AACSB accreditation has been synonymous with the highest standards in business education. McCoy College's Department of Accounting holds an additional AACSB accreditation. Fewer than 200 universities worldwide earn accreditations in both business and accounting.

AACSB accreditation logos for business and accounting

M.S. in Marketing Research and Analysis

PROGRAM CONTACT
Dr. Gail Zank
Department of Marketing
McCoy Hall 412
512.245.3196
gz10@txstate.edu