By Valerie Figueroa
Communications Specialist
McCoy College of Business
SAN MARCOS, Texas — The McCoy College of Business at Texas State University hosted its annual Business Leadership Week (BLW) February 2-6.
The event, which has been running for more than 10 years, brought together students, alumni, faculty, and employers for a week-long program featuring guest speakers, professional development workshops, panel discussions, and networking sessions.
This year's sessions included both in-person and virtual formats, covering executive communication, leadership in finance, information technology, marketing, management, accounting, emotional intelligence, women in business, and dressing for success.
“I think it was really important to give perspective to the younger students who are trying to get involved and be able to share my experience,” said Joaquin Guillen, a finance senior and president of McCoy College’s chapter of the Financial Management Association. Guillen was a speaker on the “Get Involved” panel, which included student organization leaders.
“I was most excited about the fact that I can share my perspective and motivate the students to understand that there's so many things that they can do when they're students of business, especially in the McCoy College of Business,” said Raida Firoz, senior business management student and founder and president of Future Leaders in Management, who spoke on the same student panel.
Landon Ash, a management senior and president of the Supply Chain Management Association, encouraged students to take full advantage of their time at McCoy College and opportunities such as Business Leadership Week.
“Being involved provides limitless opportunities to connect and network while in the college setting,” Ash said. “You are setting up your career, essentially, so this is the time to explore.”
For attendees like Aspen Rose, a senior accounting major, the most impactful moments came from industry panels. She said that BLW provides students with unique opportunities and access to industry professionals and insights.
“Every single day, there are so many different events,” Rose said. “It’s the perfect experience to meet people and learn about business topics, especially those targeted toward your major.”
Sofia Helguera Aguinaga, a sophomore double-majoring in marketing and accounting, said she participated in BLW to understand potential career paths better and build skills for the future.
“The opportunity to learn from professionals who have gone through so many experiences is helpful,” Helguera Aguinaga said. “It helps me learn more about the career field I want to go into and the skills I want to keep building.”
For alumni speakers, BLW provides an opportunity to give back and help students navigate a rapidly evolving workforce and the challenges that come with technological change.
Isaac Pruna, owner of Valkyrie’s Kiss Meadery in New Braunfels and a Texas State graduate who also holds a master’s in engineering management from Texas State, said he felt compelled to share what he has learned.
“The world’s changing pretty rapidly,” Pruna, who was a guest speaker on the “How to be successful in your career” panel, said. “I don’t want to find a day where I’m not here anymore and all this knowledge I’ve accumulated just goes away. I would rather share it.”
Annie Gonzalez, a McCoy College management alumna and corporate project manager for H-E-B and a mentor with the student success center, said it’s important for her to stay engaged with the college and connect with students who may feel lost and need guidance as they navigate their collegiate journey. She encouraged students to take advantage of opportunities like BLW and to focus on building soft skills, gaining influence, adapting to a continuously evolving workforce, and being comfortable asking questions and taking initiative.
“Adaptability is important,” Gonzalez said, speaking on the “How to Be Successful in Your Career” panel. “It’s also not just all about what you do. It’s also how you present yourself.”
Wendi Rios — corporate, alumni, and partnership manager at McCoy College — and one of the event organizers, filled 94 speaker slots for the week, pulling from a growing network of alumni and community contacts she cultivated over three years in her previous role. While scheduling conflicts and last-minute changes were challenging, she described the outcome as rewarding. She said her primary goal for this year’s event was to maximize attendance and engagement.
“We wanted as much engagement as possible with students, alumni, community partners, and corporate partners,” Rios said. “The feedback has been incredible. Speakers are impressed with how engaged our students are. They’re just having a great time.”
The week-long event concluded with the inaugural McCoy Leadership Summit, a conference-style event that invited alumni, students, and industry partners for fireside chats, a discussion of AI in business, and a panel of recently graduated alumni.
To recognize distinguished alumni whose professional achievements and service reflect the college’s mission, the college held its inaugural Hall of Honor dinner, which included a performance from the university’s acapella ensemble VocaLibre and an appearance from the university’s president, Kelly Damphousse. ✯
For more information about this story or other news, email Valerie Figueroa, communications specialist for the McCoy College of Business, at vlf23@txstate.edu.
About the McCoy College of Business
Established in 1970, Texas State’s business school officially became the McCoy College of Business in 2004 following a transformational gift of $20 million by Emmett and Miriam McCoy. The college, which offers classes in San Marcos, Round Rock, and online, is accredited by AACSB in both business and accounting, and has graduated more than 46,000 alumni.
Marketing and Communications
McCoy Hall 322
Texas State University
601 University Drive
San Marcos, TX 78666
512.245.2990