Kylie Hill is a marketing major with a sales concentration at Texas State University and the Social Media Coordinator for the McCoy College of Business. She is a performance-driven marketer and digital storyteller with experience across social media strategy, sales development, influencer marketing, paid media, and content production. Her approach blends creativity with analytics, guided by the belief that strong storytelling should always deliver measurable results.
In her role at McCoy College, Kylie leads data-informed social media initiatives that promote academic programs, campus events, and student success through short-form video, graphics, and copy. She manages content calendars, collaborates with faculty and campus partners, and analyzes performance metrics to drive consistent audience growth and engagement. She is also a Sales Development Trainee at Dell Technologies, where she was selected for a competitive cohort focused on consultative selling, pipeline development, and personal pitch strategy.
Kylie has built a robust digital presence as a content producer, growing her personal brand @cordially.kylie to millions of views and interactions through platform-native video and strategic storytelling. She has partnered with leading brands including Fenty Beauty and Skin, L’Oréal, Juicy Couture, and Lancôme, translating brand objectives into high-performing campaigns.
Her leadership experience includes co-founding Texas State’s first student-led marketing agency, serving as Marketing Director for BOKO Marketing Agency, and directing social media strategy for Lewk Magazine. Kylie has earned international recognition for sales excellence, including first-place finishes in Speed Selling and Perfect Pitch competitions. With a background in theatre and on-camera performance, she brings confidence, adaptability, and audience-first thinking to every project, with the goal of building a career where strategy, sales, and storytelling intersect. ✯
Areas of Expertise
- digital storytelling
- social media management
- videography
- presentation skills
- graphic design
- social media strategy and analysis
Marketing and Communications
McCoy Hall 322B
Texas State University
601 University Drive
San Marcos, TX 78666
512.245.2990