The McCoy College Brand
Building leaders. Building Texas.
McCoy College Brand Center
The McCoy College Brand
Texas State University and McCoy College of Business
At Texas State, we make the future.
Our brand isn’t a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us. It’s everything we do. It's what we say and how we say it. It’s the impression we give. It’s our history and everything we’re striving for in the future. It’s the impact we make. It’s the community we build and the relationships we form with the world beyond our campuses. It’s why promising students and exceptional faculty come here, and why they recommend Texas State to others.
The Texas State brand voice is:
personal, plainspoken, optimistic, empathetic, confident, talented, and focused on the future.
The McCoy College brand voice is:
supportive, empowering, inspirational, bold, and confident — and often distinctly Texan.
McCoy College Tagline
Building leaders. Building Texas.
Our Name
General Usage
Full Name (use on first reference)
McCoy College of Business at Texas State University
Informal Name (use on second reference)
McCoy College
Official Name (use on formal documents)
Emmett and Miriam McCoy College of Business Administration
Usage Notes
Avoid using "McCoy" as a standalone name or label. To prevent confusion with the McCoy family or McCoy's Building Supply, always refer to the college as McCoy College. Always use "McCoy College dean" or "McCoy College students," etc. — never use "McCoy dean" or "McCoy students."
Exceptions are allowable on social media only when character-limits make the shortened form absolutely necessary.
Audience Assessment
Understanding your audience is crucial. In fact, it's the key to everything in marketing and communications. When you consider the interests of your audience, you are far more likely to understand how messaging will be received, as well as which types communication and marketing platforms will be most effective.
With that in mind, audience assessment should be your first step in any marketing or communication task, before you even determine your subject matter or your goals.
We would love to help you reach audiences more effectively. Fill out our Marketing Project Request form to get started with a consultation.
Marketing and Communications
McCoy Hall 322
Texas State University
601 University Drive
San Marcos, TX 78666
512.245.2990