Class Notes

Tiara Allen
BBA in Marketing 2022

Tiara Allen has worked at the Pflugerville (Texas) Public Library as the Marketing and Outreach Coordinator, spearheading social media and outreach campaign, since early 2023. She recently learned that a social media campaign that she spearheaded to promote Blue Career, a new electronic resource, won The Branding Iron award, issued by the Texas Library Association for marketing and PR campaigns for Texas-based libraries. Additionally, the campaign won the Public Library Digital Marketing category. Tiara was selected as a member of the Emerging Leaders cohort through the American Library Association (ALA). Each year, around 50 early career library professionals from across the United States and Canada are selected to work closely with ALA’s internal roundtables to learn more about the organization. This year, she attended the LibLearnX conference in Phoenix, Arizona, to kick off the event, and she will attend the ALA Conference in Philadelphia to present a poster of their work.

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