Future of Commerce and Leadership
October 3, 2024
Texas State University | San Marcos Campus
Program Information
The movement from the era of digitalization to intelligence and from the age of cooperation to co-opetition disrupts every industry. Leaders must plan for the future and be ready to respond to what cannot be anticipated. To address these issues, the McCoy College of Business at Texas State University, in collaboration with the Emerson Group and the Future Commerce Initiative, will host the Future of Commerce and Leadership. The program will take place at Texas State's campus in San Marcos on October 3, 2024.
This program offers business professionals the opportunity to build and strengthen capabilities required to lead in the future of commerce. Drawing upon the extensive experience of industry and academic experts, the discussions will equip commercial leaders with insights into the future of commerce (i.e., how buyers and sellers will connect) and sources of advantage in the 2030 world. The program aims to educate, provide time to reflect, and enable action: what to do now and learn next.
Participants can anticipate engaging in collaborative discussions. Food and beverage breaks and lunch will be provided.
This event will conclude with an optional networking reception for all attendees.
Program Overview
Date
Thursday, October 3, 2024
Time
8:30 am to mid-afternoon
Location
Texas State University
LBJ Student Center Grand Ballroom
Tim Hayden
CEO, Brain+Trust
CEO of Brain+Trust, Tim Hayden has a decade of experience in empowering brands to grow revenue by leveraging first-party data and applied artificial intelligence. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to measure trends and manage their brand reputation. Tim is also the former head of the Mobile program at Edelman Digital in North America. He has catalyzed transformational change within some of the world’s leading brands, including Ford Motor Company, Dell Technologies, Paragon Motors, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, and Walmart. Author of The Mobile Commerce Revolution (Pearson, 2014), Tim is a Texas State University alumnus. He lives with his wife and son in Austin, Texas.
Dan O'Connor
Executive Fellow, Harvard Business School
Dan O’Connor is a recognized educator, thought leader, and advisor focused on the future of commerce and work. Executive Fellow, Managing the Future of Work, at the Harvard Business School, as well as managing partner at Rockhurst Ventures and founder of the Future Commerce Initiative. His research is supported by many of the world’s most innovative brands, retailers, and digital platform companies. Senior executives, policymakers, and academics widely reference his future views. He is a published case writer and speaker and teaches extensively. His work has appeared in the Wall Street Journal, Forbes, Fortune, The Atlantic, CNBC, Alibaba’s Alizila, Harvard Business Review's “Managing the Future of Work” podcast, and other major media outlets.
Scott Snook
Executive Fellow, Harvard Business School
Scott Snook is an Executive Fellow at the Harvard Business School. He graduated with honors from West Point earning the Royal Society of Arts Award for the most outstanding overall cadet in his class. Following graduation, he was commissioned in the US Army Corps of Engineers where he served in various command and staff positions for over 22 years, earning the rank of Colonel before retiring in 2002. He has led soldiers in combat. He has an MBA from the Harvard Business School, where he graduated with High Distinction as a Baker Scholar. Dr. Snook earned his Ph.D. from Harvard University in Organizational Behavior. He is the author and co-author of several books including the Terry Award-winning Friendly Fire and The Discover Your True North Fieldbook, the primary text for a popular MBA elective he has taught for over ten years.
Dr. Ju Long
Professor, McCoy College of Business
Dr. Ju Long is a professor in the Department of Information Systems and Analytics at Texas State University's McCoy College of Business. She previously served as chair of department from 2017 to 2020. Dr. Long earned bachelor and master’s degrees in business administration from Renmin University in China, a master’s degree in social work from the University of Michigan, and a Ph.D. in management information systems from the University of Texas at Austin. Her research interests predominantly focus on developing applications that engage patients in active participation in their healthcare. Her expertise in technology innovation and diffusion are applied in many aspects of healthcare technology research, including patients’ self-efficacy beliefs towards new technology, patient engagements, and motivational factors for active participation and adherence.